Perception Podcast

The Perception Podcast discusses the latest issues in public relations and marketing from New Mexico and the nation.

Perceptions Shift in Energy, Education, Religion, Healthcare, Law and Media

For Immediate Release

Contact: Tom Garrity,, 505-898-8689


Albuquerque, NM - The 2018 Garrity Perception Survey (GPS) provides insights on select professions and industries and how topics of the day swayed perception in six sectors over the past seven years. Specifically, the survey looks at favorability and trust in the energy, education, religious, healthcare and legal communities as well as shifts in how New Mexico residents access news and information. 

Righting your mistake with minimal impact

We get it. Things happen. As humans, we make mistakes including typos, misunderstandings and even planning inaccurately. And while technology might help reduce error, it is still prone to crashes, bugs and other mishaps. So, when these things do happen, what’s the best way to manage these issues? Communication.

TGG Spotlight - Gayle Geis

New to The Garrity Group but seasoned in the industry, Gayle Geis is ready to help our clients succeed. The new Vice President has extensive history in the journalism field and has worked at The Wall Street Journal. Check out her insights on the current state of journalism and public relations in this month’s TGG Spotlight.

1. What are the top two trends that you are seeing in the public relations/journalism industry right now?

Making PR Sense of March Madness

Congratulations Villanova and Nicole Grundhoffer for winning the respective NCAA Championship and the annual office bracket challenge at The Garrity Group.

TGG Spotlight - Nicole Grundhoffer, Senior Account Executive


1. What are the top two trends that you are seeing in the public relations/journalism industry right now?

3 Simple Ways to Get Coverage in the Business Section

So you’re a small business owner and the thought of having to market yourself in the media is just something you wish you could afford at some point down the road when business is booming and world hunger has ended. In other words, advertising can be overwhelming in more ways than one.

The Case for Social Media for Your Restaurant

While some evidence suggests social media could improve self-confidence and relationships among your peers, others believe it’s a fundamental detriment to society. Wherever you land on the spectrum, the truth of it is, your business needs social media.

Here are the top three ways social media helps your business:

Showcase your work

TGG Spotlight - Robin Babb, Food Editor at The Weekly Alibi

1. Give a brief overview of your background and how you came to your current position as the Food Editor at The Weekly Alibi. 

How To Increase Digital Engagement

Across the board, advertising increases over the holiday season as brands compete for consumer attention. For organizations, large and small, the task of cutting through the noise to reach their target audience can be daunting. This is the time brands need to get creative with their engagement.