How Corporate Outreach Teams Can Utilize Brand Influencers

Amazon just quietly released an Amazon Influencer program.  This program is by invitation only but if you are accepted you can earn fees for driving your audience, through a personalized URL, to Amazon’s website and getting them to purchase what you are promoting. 

 

You missed an opportunity, fumbled a response and nearly cratered the third largest air carrier. Can you still salvage the company?

By Tom Garrity, President, The Garrity Group 

We are all too familiar with the very high profile set of circumstances featuring United Airlines earlier this week.

5 Benefits of Facebook's Newest Feature for PR Pros

Facebook launched a new addition to their app called “Stories”.  Sound familiar? This was a feature introduced by Snapchat and then adopted by Instagram (owned by Facebook). Here are five ways Facebook Stories can benefit your company:

 

1) More reach than with Instagram or Snapchat

When Opportunity Strikes

 

3 Items for PR-Firm Owners to Consider in 2017

One of the best tools available to PR practitioners is the famous “rule of three.” We’ve seen it lived out in Abraham Lincoln’s Gettysburg Address, and even in Jerry Seinfeld’s “Three Rules of Life” (actually four).

Albuquerque’s Tom Garrity elected as 2017 chairman of the PRSA Counselors Academy

NEW YORK (January 24, 2017) – The members of the Public Relations Society of America (PRSA) Counselors Academy have named Tom Garrity as the 2017 Chairman.

 

Garrity is the founder and president of The Garrity Group Public Relations in Albuquerque, New Mexico. Established in 1997, the group works to help small businesses to be heard and large corporations to be understood. 

 

The Garrity Group Awarded Top Honors at 2016 NMPRSA Cumbre Awards

Albuquerque, NM – October 2016 - The New Mexico Public Relations Society of America announced the winners of its annual Cumbre Awards. The 2016 Cumbre Awards celebrated the best campaigns and tactics of public relations work from 2015 and acknowledged the achievements of professionals in the industry. The Garrity Group was awarded top honors including Best of Show for a Tactic for the work on The Garrity Perception Survey.

The Garrity Group won a total of five awards for their work completed in 2015.

Awards included:

Media Spotlight: Matt "The Hoff" Hoffberg

This month's media spotlight features Matt Hoffberg "The Hoff" of Coyote 102.5 Morning Show "Erica Viking and The Hoff." The Hoff shares what makes his show unique and gets real about what it takes to make it in the radio business. 
 
What is your job at Coyote 102.5  Radio?
I am the morning show host. Wake up with me and Erica Viking weekday mornings from 6-10 on Coyote 102.5 or online at coyote1025.com

Media Spotlight: Rick Nathanson

Rick Nathanson is a seasoned reporter who has covered just about every beat. The one thing all beats have in common is the need to always be well read and versed in new trends. Rick is our featured reporter for our new “Media Spotlight” blog. We asked him a few questions about his favorite beat and insights into a noteworthy career.  
 

Media Spotlight: Mike Jaxson

Radio is everywhere, reaching listeners on-air, online and on-demand; whether we are at work, home or in the car. Radio allows us to listen while we work or play. As a news director, Mike Jaxson is responsible for providing news content to run on four different radio stations in southern New Mexico. Mike is our featured journalist for our “Media Spotlight” blog so we asked him a few questions to get to know him and what the “one-man show” does for the radio stations he directs on a daily basis.

 

What is your job at PVBC Radio?

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