Favorability of out-of-state corporations doing business in New Mexico is low among New Mexico residents.  Overall, 27 percent of all residents have a favorable impression of out-of-state corporations doing business in New Mexico.

Demographically, residents over the age of 65 years and between the age of 18-34 years have a favorable impression of out-of-state corporations doing business in New Mexico.

Geographically, residents in Eastern New Mexico have the lowest favorability of out-of-state corporations doing business in New Mexico.

There is a lot of middle ground to be claimed for out-of-state corporations doing business in New Mexico. Residents who are neutral in their favorability and those who don’t have enough information to form an opinion about the industry combine for 48 percent. 

Solution

  • Goal – Become a thought leader on New Mexico’s economic security
  • Research – Use the GPS’17 data to identify digital and social media that is most accessed among demographics favorable to the out-of state corporations doing business in New Mexico.
  • Planning – Develop a six month approach to position the out of state company as a community thought leader.
  • Execution – Create a speakers bureau and digital resources to share information about New Mexico’s economy and how the corporation is assisting small business and communities to succeed.
  • Evaluation – Track visits to the website, attendance at speaking events and coverage in the traditional news media.

Favorability of Out-of-State Corporations doing business in New Mexico

  • 10%    Very Favorable  
  • 17%    Favorable
  • 36%    Neutral
  • 16%    Unfavorable
  • 9%      Very Unfavorable
  • 12%    Don’t Know Wont Say
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